Frontline

Measurement

GUEST COMMENT Proving that retail media sales are truly incremental

Guest Comment
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28 Oct 2026
by Juan Baron
Juan Baron, head of international and global accounts at Decentriq, explores one of the key challenges in retail media - how to prove incrementality.
advertising Incrementality Measurement Retail Media

IAB Europe advances in-store and travel media measurement with new proposals open for public comment

Retail Media
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17 Sep 2026
by Paul Skeldon
IAB Europe Measurement Retail Media retail media netowks

GUEST POST: What happens when you actually run an incrementality test?

Opinion
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3 Aug 2026
by Mees Frima
Mees Frima, partner success manager at Billy Grace, explains why incrementality tests are not to be feared – and what metrics you should really be looking...
Ecommerce Incrementality Measurement Retail Media

Nectar360 first UK Retail Media Network to achieve IAB Europe Retail Media Certification 

Retail Media
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1 Jul 2026
by Paul Skeldon
IAB Europe Measurement Nectar360 Retail Media retail media netwoks
Image: Shutterstock

GUEST COMMENT Perfect attribution is the enemy of in-store investment

Retail Media
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8 Jun 2026
by Paul Skeldon
attribution Commentary in-store Measurement Retail Media Retail Media Networks

Measure for measure: is outcomes measurement enough in commerce media? 

Retail Media
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19 May 2026
by Paul Skeldon
Measurement Retail Media

AI accelerates advertising measurement, but advertisers still lack a complete view of ROI, WARC study finds

Retail Media
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8 May 2025
by Paul Skeldon
Measurement Retail Media Retail Media Networks WARC

OPINION The challenge of in-store measurement and standards

Retail Media
[scorg_shortcode id="57943"]
30 Apr 2025
by Colin Lewis
Commentary in-store Measurement Retail Media Retail Media Networks
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