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world cup

OPINION: The attention trap – why brands keep losing at big sporting moments

Marketing
[scorg_shortcode id="57943"]
30 Apr 2026
by Elizabeth Maxson
Elizabeth Maxson, chief marketing officer at Contentful, explores the ways retailers can successfully leverage major sporting events – and how they risk missing out.
FIFA Marketing Wimbledon world cup

EDITORIAL How retailers are turning to robots and back-end tech to be more effective in 2023

Editorial
1 Dec 2022
by Paul Skeldon
Robots, OMS, ERP and marketplace integration all on the agenda as retailers start to shift to ways to be more effective in 2023
B&Q Co-op Kurt Geiger Limited Mobile robots Secret Sales Technology Views Weird Fish world cup
Image: Fotolia

Retail and hospitality to get £363m early December boost from World Cup knock out stage

Industry
30 Nov 2022
by Paul Skeldon
Retail and hospitality sales are predicted to reach £368.3m during the first knock-out stage of the World Cup, kicking off on 3 December
Growth 2000 Industry world cup

Deal sees Next become European seller of Fanatics licensed sports merchandise

Industry
16 Nov 2022
by Paul Skeldon
Next expands its sportswear reach into selling licensed sports team merchandise thanks to partnership with Fanatics
Fanatics fashion Industry Next Sports and outdoor equipment sportswear world cup
Image: Fotolia

World Cup retail revenue spike set to be down 18% compared to 2018

Industry
9 Nov 2022
by Paul Skeldon
Research suggests any revenue spike from this year's World Cup is likely to be down by £370m compared to the 2018 competition
FIFIA football Industry Peak Qatar world cup
Image: Fotolia

A metaverse experience is the World Cup goal for many consumers – and they are prepared to pay

Metaverse
5 Oct 2022
by Paul Skeldon
With the World Cup set to kick off next month, UK consumers are ready for a raft of interactive ‘metaverse experiences’ around the event
Metaverse world cup

Moss Bros warns on profits after double whammy of good weather and World Cup success

Strategy and Innovation
21 Sep 2018
by Chloe Rigby
Moss Bros said today that its men’s formalwear hire and retail business was particularly badly hit by this summer’s combination of hot weather...
in-store IRUK Top500 Moss Bros Online world cup

High temperatures and rising World Cup excitement helped to lift June online retail sales, but store sales fell at the same time

Industry
19 Jul 2018
by Chloe Rigby
June’s weather and sporting fixtures seem to have lifted sales online and in grocery stores, but hit non-food store sales, according to the...
Ecommerce Mobile warm weather world cup

15m UK sports fans set to watch the World Cup final on mobile

Mobile
13 Jul 2018
by Paul Skeldon
Almost a quarter of UK football fans (22%) plan to watch the World Cup final on their smartphones and tablet computers this Sunday
Mobile world cup
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