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CTV

CTV growth drives programmatic adoption, bringing new advertisers to the big screen across Europe and the US

Retail Media
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22 Oct 2025
by Paul Skeldon
CTV Programmatic Retail Media Retail Media Networks
Boots' digital advertising campaign

Boots Online Doctor expands reach with CTV in privacy-first wellness campaign

Marketing
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3 Sep 2025
by Amanda Vlietstra
Boots Online Doctor has delivered strong results from a recent Connected TV (CTV) campaign, demonstrating how online retailers can navigate digital advertising challenges.
CTV digital advertising Ecommerce online retail retail Retail Media Retail Media Networks

CTV, AI and identity lead marketer H2 priorities in a fragmented media landscape, retail media spend maintained

Retail Media
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16 Jul 2025
by Paul Skeldon
AI CTV Marketing Retail Media Retail Media Networks

OPINION As seen on TV… how CTV will deliver for SMBs

Retail Media
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10 Dec 2024
by Colin Lewis
advertising Commentary CTV Retail Media Retail Media Networks
Shoppers can use Argos’ augmented reality to see if a TV will fit their space

ANALYSIS Retail media tunes into connected TV

Retail Media
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12 Jul 2024
by Paul Skeldon
Connected TV offers brands the ability to use TV advertising much more precisely to target ‘known’ consumers based on the data of the TV streamer. 
Connected TV CTV Currys Connected Media Retail Media Retail Media Networks

Currys Connected Media adds CTV capability across smart TVs in UK and the Nordics

Retail Media
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10 Jul 2024
by Paul Skeldon
Currys’ retail media network joins with Titan OS to offer Connected TV ads, allowing access to Curry’s data and TitanOS’s viewing insights
Connected TV CTV Curry's Connected Media Retail Media Retail Media Networks Titan OS
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