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Shoppers can use Argos’ augmented reality to see if a TV will fit their space

ANALYSIS Retail media tunes into connected TV

Retail Media
InternetRetailing
by Paul Skeldon
Connected TV offers brands the ability to use TV advertising much more precisely to target ‘known’ consumers based on the data of the TV streamer. 
Connected TV CTV Currys Connected Media Retail Media Retail Media Networks

Currys Connected Media adds CTV capability across smart TVs in UK and the Nordics

Retail Media
InternetRetailing
by Paul Skeldon
Currys’ retail media network joins with Titan OS to offer Connected TV ads, allowing access to Curry’s data and TitanOS’s viewing insights
Connected TV CTV Curry's Connected Media Retail Media Retail Media Networks Titan OS
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