Roblox

Roblox surges past TikTok as the fastest‑growing Gen Z shopping channel

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25 Feb 2026

by Amanda Vlietstra

Roblox has overtaken TikTok as the fastest-growing Gen Z commerce channel, according to the latest research from the Retail Technology Show (RTS).

Ecommerce Metaverse Roblox Strategy and Innovation Technology

TikTok becomes UK’s most shopped social channel as users flock to deactivate Facebook and Insta ahead of subs fee

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22 Feb 2023

by Paul Skeldon

TikTok has outpaced Instagram and Facebook to become the UK’s most shopped social channel, as social media commerce finally takes off

Facebook instagram Marketplaces Roblox Social Commerce social media TikTok

Roblox tops 200 million global downloads in 2022 as it brings the metaverse to the masses

1 Feb 2023

by Paul Skeldon

Online game and putative metaverse platform Roblox has recorded 208 million downloads in 2022 to rank third overall globally

Metaverse Roblox

Burberry launches range of virtual handbags on Roblox

Strategy and Innovation

13 Jul 2022

by Paul Skeldon

Burberry has introduced a virtual handbag collection on Roblox with one of the Roblox's digital fashion designers, @Builder_Boy

Burberry Metaverse Roblox Strategy and Innovation Technology

British Fashion Council launches Fashion Awards experience on Roblox and first fashion award for metaverse design

1 Dec 2021

by Paul Skeldon

The British Fashion Council (BFC) has added a brand new category as part of The Fashion Awards 2021—the first ever Fashion Award for Metaverse...

British Fashion Council British Fashion Council awards cSapphire fashion Metaverse Mobile Roblox Technology

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