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Burberry

Burberry profits slump in luxury slowdown

Performance
InternetRetailing
by Katie Searles
Burberry luxury

Alibaba extends immersive luxury shopping experience with metaverse upgrades

Metaverse
by Paul Skeldon
Alibaba is rolling out a range of metaverse upgrades, including an AR fashion show, a Meta Pass to exclusive sales and an extended reality exhibition
Alibaba Burberry Hermes Kering luxury LVMH Marketplaces Metaverse Richemont

Burberry launches range of virtual handbags on Roblox

Strategy and Innovation
by Paul Skeldon
Burberry has introduced a virtual handbag collection on Roblox with one of the Roblox's digital fashion designers, @Builder_Boy
Burberry Metaverse Roblox Strategy and Innovation Technology

EDITORIAL boohoo, Burberry and buymie: ways retailers are rethinking engagement

Editorial
by Paul Skeldon
boohoo democratises the metaverse, Burberry leverages all the channels and Buymie shakes up online grocery – three examples if how retailers are having to rethink how...
Boohoo Burberry buymie fashion Grocery Industry Marketing Metaverse Mobile Social Commerce Strategy and Innovation Technology
Burberry: on the up

Burberry sees revenues rise for first time in 5 years, but China sees 2023 revised down

Industry
by Paul Skeldon
Luxury fashion brand Burberry has reported its first rise in annual revenues for the FY 21/22, reporting comparable sales growth of 18% in the...
Burberry Industry
How H&M told Russian online customers it was suspending sales in the market. Screenshot of hm.com/ru

UPDATED Ecommerce and multichannel retailers and brands suspend sales in Russia as the effects of Ukraine invasion widen

International
by Chloe Rigby
Leading ecommerce and multichannel retailers and brands are putting sales to Russia on hold as the effects of the Russian invasion of Ukraine widen
Apple Asos Burberry H&M Nike Russia Ukraine war
Burberry's famous trench is now part of the circular economy

Burberry launches rental service as more than two thirds of UK shoppers plan to hire party outfits this Christmas

Sustainability
by Paul Skeldon
Burberry is set to launch a clothing rental scheme as research suggests that this Christmas as many as two third of people are planning to...
Burberry Charity circular economy fashion My Wardrobe HQ rental Smart Works Sustainability
John Lewis Edinburgh showed a reimagining of the department store when it reopened this spring. Image courtesy of the John Lewis Partnership

EDITORIAL How Top500 retailers John Lewis, Burberry, The Works, Dixons Carphone, Farfetch and more are developing their strategies post-Covid-19 lockdowns

Editorial
by Chloe Rigby
In today’s InternetRetailing newsletter, we report as multichannel retailers and brands are continuing to show the effect that Covid-19 and associated lockdowns has...
Burberry Currys FarFetch John Lewis The Works
Image courtesy of Burberry

Burberry on how digital helped it to adapt online, on social and in-store – and to reduce the Covid-19 hit on sales

Strategy and Innovation
by Chloe Rigby
The luxury retail brand localised marketing campaigns to its strongest markets, including China and South Korea, and opened a social retail store in Shenzhen. Digital...
Brexit Burberry RXUK Top500 social social retail
Louis Vuitton has been working with League of Legends since 2019. Screenshot of uk.louisvuitton.com.png

Fashion partnerships with mobile games developers are helping to boost app downloads: research

Mobile
by Chloe Rigby
Fashion retailers that have developed relationships with mobile games developers are finding the move helps to boost downloads of their own apps, a new study...
App Annie Burberry Covid-19 Drest gamification Growth 2000 Growth 3000 Europe Gucci Honour of Kings League of Legends Louis Vuitton Mobile mobile games Polo Puma
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