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data mobile commerce

Consumers want targeted ads and tailored experiences, but poor data management and privacy worries holds marketers back

Retail Media
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by Paul Skeldon
Data Google Marketing Retail Media Retail Media Networks
Image: Adobe Stock eye search scan look

Search engines drive £31.4bn in UK consumer spend in retail – making it a key retail media target

Retail Media
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by Paul Skeldon
Google Retail Economics Retail Media Retail Media Networks search Upp.ai

Back to the future: search is only going to increase in importance

Retail Media
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by Colin Lewis
Amazon Ads Google Retail Media Retail Media Networks search

NRF: Big retail media takeaways from The Big Show

Retail Media
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by Colin Lewis
Amazon Big Show Criteo Google Microsoft Mirakl NVidia Retail Media Retail Media Networks Salesforce shopify

Global advertising to surpass $1trn, with retail media making huge gains during peak

Retail Media
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by Paul Skeldon
Apple Google Meta Retail Media Retail Media Networks WARC

GUEST COMMENT Google’s cookie conundrum – now consumers hold the power

Retail Media
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by Paul Skeldon
Commentary cookies Google Retail Media Retail Media Networks Yext

GenAI search engine Perplexity ushers in new era of search ads

Retail Media
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by Colin Lewis
Perplexity’s upcoming ad platform is scheduled for launch in the fourth quarter of 2024 and in doing so it comes bang up against Google
advertising CPC CPM GenAI Google Perplexity Retail Media Retail Media Networks search search advertising
Google: did well out of Black Friday

Google does u-turn on cookies: where does this leave retail media?

Retail Media
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by Paul Skeldon
Google is dropping its plans to eliminate cookies from its Chrome browser. Do we have to rethink marketing and retail media?
cookies Google Privacy sandbox Retail Media

65% of ecommerce ad spend went to Facebook and Instagram, TikTok gets 4.3%

Marketing
by Paul Skeldon
data shows that 65% of UK ecommerce ad spend went on Meta owned networks Facebook and Instagram, 22.9% on Google and 4.3% on TikTok in 2022. 
Ad spend Google Growth 2000 instagram Marketing Social Commerce TikTok

Online shoppers conducting more research before they buy, Google data shows

Customer
by Paul Skeldon
Online shoppers are conducting more research than ever before making a purchase, with 62% using Google’s Shopping tab to compare similar products from different retailers
Customer Google Growth 2000 Research search
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