search

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14 Oct 2026
AI-driven product discovery is delivering significantly stronger conversion rates than traditional search, according to new data from Shopify.
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9 Oct 2026
Ian Macfarlane, acting Global SEO lead at H&M, discusses the rise of the AI-empowered customer, the growing importance of GEO, and why...
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13 Aug 2026
Retailers need to rethink product visibility as AI search becomes embedded in the customer journey, suggests a new report by Akeneo.
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24 Apr 2026
New data shows that customers trust AI referrals more than Google search results when shopping online – converting at almost three times the rate.