From August, M&S customers can book a repair service through a new online hub – ‘M&S Fixed by Sojo’ – as the retailer offers a dedicated clothing repair service for the first time.
From zip replacements to invisible knitwear mending, services can be booked through one online form. With repairs starting from just £5, M&S clothing can be sent, repaired by Sojo’s in-house repair team and returned directly to the customers doorstep within seven to 10 days.
With new insight from M&S revealing only 10% of the population is confident enough to repair clothing themselves and 60% of consumers looking for retailers to offer more services which support them to lower their carbon footprint, M&S is partnering with clothing repair and alterations firm Sojo.
Founded in 2021 by Josephine Philips, Sojo aims to make tailoring and repairs more accessible. The small but growing team is made up of tailors, riders, developers and creatives working to accelerate change in the fashion industry.
Read more: Clothing repairs platform Sojo back at Selfridges permanently
The partnership with Sojo comes as M&S reveals ‘Another life.’ Visible across the retailer’s, website, app and stores from this month, Plan A – ‘Another life.’ brings together all the retailer’s circularity services into one place.
From the new partnership with Sojo, Beauty Takeback Scheme with Handle to its long-running clothes donation partnership with Oxfam, which was formerly known as ‘Shwopping’, all initiatives now sit together as part of Plan A – ‘Another Life.’ to offer a more seamless experience for customers who are looking for ways they can support a shift to a more circular economy.
As well as a range of services, the Plan A – ‘Another life.’ platform will be home to a selection of 60 second ‘how to’ videos covering everything from debobbling knitwear to adjusting hemlines – created by M&S’ team of in-house technical experts.
Richard Price, managing director of clothing & home at M&S, commented: “At M&S, exceptional quality products are at the heart of everything we do, and we want to ensure that all our clothes are too good to waste. Through the launch of our repair service, we’re making it even easier for customers to give their clothes Another life, whether they are using our new repair service or long-standing clothes recycling scheme.”
Learn more about how M&S’ efforts in revamping its fashion offer have not gone unnoticed by UK fashion shoppers in an exclusive company profile, featured in new RetailX UK Fashion 2024 report.
The M&S profile is one of six in this new report, it also looks at Kurt Geiger, Secret Sales, Zara, Boohoo and Cider.
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