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Multichannel trends from Christmas past… and future?

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In today’s InternetRetailing newsletter, we continue to assess the way shopping developed this Christmas. When consumers shop in great volumes, as they do in the run up to Christmas, new trends start to emerge. Moreover, the way consumers buy at peak is likely to be the way they buy during the rest of the year. In our previous coverage we’ve seen the importance of mobile, noted a Brexit effect – and interesting trends are still emerging.

On Friday we reported ONS figures suggesting that November was a bigger retail month than December; today we share research from Salmon that suggests Cyber Week was a more important time for sale bargains than Christmas week, including the traditional start of the sales on Boxing Day. Elsewhere, it seems that click and collect grew in popularity with shoppers keen to ensure they got hold of their gifts at a time and place that was convenient for them.

Where will it go next? A study from iVend suggests that shoppers now expect that the personalisation and convenience that they experience online will extend to the store. We’ll wait and see whether these are the Views that dominate Christmas 2017.

Today we also report as the government launches a Modern Industrial Strategy that should benefit ecommerce and multichannel retail, and as Hungry House launches a new collaboration that will see its delivery partner offer takeaway restaurants extra delivery capacity.

Today’s guest comment comes from Neil Joyce of Signal, who considers how retailers can compete against Amazon.


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