MySale has bought UK flash sales site Cocosa for an undisclosed sum as it prepares to launch into the UK market.
MySale, which has 10.5m members and currently operates flash sale websites in eight countries including Australia, New Zealand and Singapore, will launch MySale.co.uk this summer after relocating its headquarters to this country. In the run up to that launch, it has bought Cocosa to help build market share. Cocosa was a recognised brand in the UK’s flash sales market until it was closed by then-owner Mohammed Al-Fayed in February this year. With the brand comes a database of 800,000 customers.
“As a group we have reached a number of milestones in the past 12 months which have taken our business to another level and this is the next stage in that journey,” said British-born MySale founder Jamie Jackson, who founded the company as Ozsale.com.au in 2007. “The acquisition of Cocosa.com gives us a fabulous foundation to build on as we finalise our plans for our UK launch.”
A spokesman for Cocosa’s parent company said: “The online space is fast-paced and competition is increasing, so now is a great time to introduce Cocosa.com’s loyal customers to a wonderful opportunity to benefit from MySale’s global infrastructure and scale across all of its markets.”
MySale currently employs more than 500 people in the UK, US and Australasia and recently won investment from Sir Philip Green’s family interests, which bought 25% of the group.
“MySale has some exciting plans for the brand, which include expanding into new non-apparel categories and we wish them every success.”
