myvitamins aims to spread the word through performance marketing

The Hut Group’s latest website myvitamins is looking to build its name through an exclusive performance marketing partnership.

The site, sister to sports nutrition site myprotein, sells 46 products aimed at improving health, with fish oils, vitamins and minerals sold alongside niche products such as detox and anti-ageing products.

It launches with a partnership with Affiliate Window that is expected to bring in new customers and revenue while it builds brand recognition.

“In an industry awash with science and words like ‘lymphocytes’ and ‘antioxidants’ myvitamins.com aims to cut through the jargon and bring you a simpler approach to health,” said Nicola Fitzmaurice, head of marketing for myvitamins. “With an easy to understand website categorised by goals such as detox and anti-ageing, weight loss and health and wellbeing, myvitamins.com offers premium products, at great value for money, delivered straight to your door. The partnership between myvitamins.com and the quality network of affiliate sites that Affiliate Window delivers is sure to bring all parties mutual benefit.”

Roz Fenwick, head of key accounts at Affiliate Window, said: “We are excited to be extending our relationship with The Hut Group through the launch of myvitamins. Their sister brand Myprotein’s programme has been a phenomenal success, and with Affiliate Window’s reach of affiliates and myvitamins great offering we are confident in extending success led by The Hut Group’s dedicated account management team.”