Net-a-Porter owner Richemont has taken the unusual step of denying rumours that it is planning to sell the pureplay brand.
French luxury goods business Richemont has fully owned Net-a-Porter since 2010, when it extended an existing stake in the fashion site founded by Natalie Massenet to 100%.
In recent days rumours have circulated that the company was up for sale, with Italian retailer Yoox named as a potential buyer.
Now Richemont has spoken out to deny the story.
In a statement, it said: “Richemont has a long-standing policy of not commenting on market rumours. Exceptionally in this case, Richemont wishes to make it clear that The Net-A-Porter Group is not for sale.”
