Sportswear giant New Balance has unveiled its latest site in Edinburgh, designed to offer consumers a space that encourages them to gather, find inspiration, and “explore their personal style”.
Featuring a curated selection of core lifestyle products, the store stocks popular models such as the 9060 and 530, next to the latest running and performance styles. The premium Made in UK and Made in USA collections are also available, offering footwear and clothing for sneaker enthusiasts and those seeking high-quality craftsmanship.
New Balance stresses the retail experience puts people, not products, at the centre
The store integrates a carefully chosen assortment of merchandise as well as visual storytelling that highlights the origins and makers behind select products. This approach reflects New Balance’s position at the intersection of sport and culture, appealing to both style-conscious shoppers and athletes in search of performance-driven gear.
Marco Alves, general retail director at New Balance, said: “As we continue the expansion of our portfolio in Europe, we are excited to introduce the UCC concept in Scotland to connect with our consumers. It is amazing to be able to bring our customers in Edinburgh to this new space and deliver the product we know they are looking for in an engaging environment.”
New Balance is one of the pre-eminent sports brands, particularly in footwear, and owes its existence to chicken feet, according to the RetailX Global Sports Sector report. Founder William J Riley observed how chickens balance on their three-pronged feet and created a three-way arch support for insertion into shoes. He called the company The New Balance Arch Support Company and the journey to sports immortality began.
On selling the company to his daughter in 1956, the business became the first sportswear company to offer running shoes in varying width fittings with the launch of its Trackster shoe.
Growing across the decades by expanding its range, internationalising its reach and acquiring a number of other brands – most notably Rockport – New Balance entered the lucrative football boots market in 2015 as part of a major push into new sports areas. Today, New Balance turns over more than $5bn globally.
Stay informed
Our editor carefully curates two newsletters a week filled with up-to-date news, analysis and research, click here to subscribe to the FREE newsletter sent straight to your inbox and why not follow us on LinkedIn to receive the latest updates on our research and analysis.
