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New Morrisons and Waitrose hubs added to Deliveroo Hop services in London


Deliveroo has expanded its rapid delivery grocery service, Deliveroo Hop, in London with two new delivery-only grocery sites opening in partnership with Waitrose and Morrisons.

The latest hubs bring the total number of London Hop sites to 11, with Deliveroo HOP available across the UK capital.

The new Deliveroo Hop location in Acton has opened in partnership with Waitrose. This is the second delivery-only, Hop site in partnership with Waitrose, following the success of the first site in Bermondsey. It will bring over 1,300 products to households in Chiswick, Turnham Green and Acton, all available for delivery in minutes.

Barry Delehanty, director of commercial sales & convenience at Waitrose, said: We want to give more and more people the opportunity to enjoy the excellent range of food and drink we offer. The launch of our second Hop site, alongside our 222 shops that we offer the Deliveroo service from, ensures we are continuing to give more options in how and when people can shop with us whilst reaching new customers.

Norbury’s Hop site has opened in partnership with Morrisons, bringing even more choice and selection to the local area with over 1,600 products available.

Paul Dobson, sales director – franchise & wholesale supply at Morrisons, said: “The launch of Deliveroo Hop in Norbury represents another key moment, enabling customers to choose from a wide selection of groceries from Morrisons and have them delivered by Deliveroo in minutes.”

Deliveroo Hop first launched in Vauxhall with Morrisons in September 2021 and has since grown across the UK and to other international cities, including Milan, Paris, Hong Kong, and Dubai. Building on its success, Deliveroo has also rolled out new innovations in the capital such as its first ever walk-in store on New Oxford Street where consumers are able to shop for groceries in-person, alongside a new model of Hop which sees Deliveroo offering its expertise and technology to grocery partners so they can offer the same highly accurate, rapid delivery from their existing retail sites.

The top three most popular grocery items ordered on Deliveroo by Londoners are bananas, avocados, and semi-skimmed milk – while South Londoners’ top ten ordered items included strawberries and raspberries, and North Londoners are more interested in getting bottled water delivered to their door.

Deliveroo’s grocery offering continues to grow, with partnerships with Asda, Co-op, Morrisons, Sainsbury’s, Spar and Waitrose in the UK. At the end of 2022, Deliveroo had approximately 18,000 grocery sites live globally, compared to over 11,000 at the end of 2021.

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