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Next-day delivery rises by 50% among European retailers

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The number of Top500 European retailers offering next-day delivery rose by 50% over the last year, according to new research.

The latest figures from InternetRetailing’s research arm RetailX reveal that 24% of Top500 retailers in the EEA now offer the service, compared to 16% the previous year.

The UK remains significantly ahead of the European average, with 45% of retailers surveyed currently offering the service. This is up by 25% or 9 percentage points (pp) on last year’s figure.

However, significant leaps are seen in France and the Netherlands, which both saw the figure rise from 6 to 16%. In Belgium, the figure rose from 3 to 14%, while in Germany it rose from 4 to 13%.

Martin Shaw, Head of Research at RetailX said: “The growing adoption of next-day delivery shows that retailers are beginning to get the message from customers, many of whom want an online experience which replicates the immediacy of an in-store purchase. While the likes of France and the Netherlands have shown particular progress, the UK still stands out as the leader on this metric.”

This article draws on research which features in our recent IREU Top500 report, providing in-depth analysis and assessment of the biggest European retailers based on a set of key metrics.

You can access the full report after registering as a full member. Figures are continually updated throughout the year and may differ from those in the report.

Image credit: Fotolia

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