Introducing the new annual report ranking Europe’s Top500 retailers across a series of dimensions and metrics. The past year there have been significant and continuous improvement among existing and new members of the index, and this has reshaped the retail landscape. The effect of that continuous improvement is now so marked that there are retailers that have fallen out of the Elite level of this ranking that are performing more strongly than when they achieved that ranking last year.
This year we’ve noted that direct-to-consumer brands are playing a larger part in the index as they move at scale to adopt the multichannel techniques that have worked well for retailers that were previously the primary sellers of their goods. This change is likely to be felt painfully by general merchants that previously led the way in using digital to sell goods. Now brands are taking those proven techniques that have worked well for the traders that developed and honed them, and using them to meet demand from customers who are now eager to buy direct as well as through retailers.
Read the report to review:
Which retailers are now in the European Top500.
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