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Nike debuts ‘community-first’ concept store in Dublin

Nike store

Nike has opened the doors to its new Nike Unite concept store at Blanchardstown Centre, Dublin.

The new first-of-its-kind store spans across 10,000 sq ft features the sportswear giant’s latest fashion, footwear and sports ranges.

According to the Elite retailer, the new store has been designed to put “the community first, aiming to help local people connect with sport”.

Nike features in RetailX Global Elite Top1000 report, click here to download.

“We’re incredibly excited that Nike has chosen Blanchardstown Centre for the opening of Ireland’s first Nike Unite store,” Falcon AM asset manger, which represents Blanchard Centre, Sharon Walsh said.

“A compelling in-store experience is increasingly important to consumers and this new concept speaks directly to that. The community focus and experiential element offer something different and will act as a real draw.

“Alongside a host of other exciting signings over the past 12 months, today’s opening attests to the resilience of Ireland’s retail market and the ‘prime’ space the centre offers.”

Walsh added: “Occupancy remains high and we have seen strong footfall since the beginning of the year as customers visit the centre to enjoy our diverse mix of retail and leisure brands.”

Image credit: Shutterstock

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