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Norwich City launch Premiership’s first responsive website.

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Norwich City Football Club has launched what’s believed to be the Premiership’s first responsive ecommerce website.

The website was developed by PureNet to be responsive on any device, from smartphones and tablet computers to PCs. Features include social feeds, wishlists and personalisation. The solution also integrates with the football club’s back office systems, ticketing, CRM and stock management systems.

Dr Paul Gibson, PureNet chief executive, said: “We were delighted to be selected to work with a Premiership Football Club with such a strong fan base. PureNet pride ourselves on innovation and building for the future, we are therefore thrilled to have delivered the first responsive website for a Premiership Football Club. This project really enabled us to show our creativity and passion for website design and is a fantastic achievement for all the team involved.”

A Norwich City FC spokesperson said: “PureNet have a proven track record and have identified a business need for the football industry. They have always delivered for their clients in a difficult environment and we look forward to having future significant sales success.”

Responsive design websites have been introduced by a number of large retailers, such as House of Fraser, as they have seen more of their traffic originate from mobile devices.

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