In the last Internet Retailing newsletter, we wrote about click and collect and its fast-growing popularity. In today’s newsletter we show that despite the proven effect of this and other technologies linking the high street to online, many retailers are still yet to use them. An interesting audit by Omnico uncovered which technologies linking the store to online were in use in stores on Oxford Street and Regent Street. And despite the hype it seems only 44% of a group of of retail stores likely to be very technology-forward group has yet to adopt click and collect. All other technologies studied lagged still further behind.
In today’s newsletter we also report on the latest online retail figures, which show strong growth in September, on Vince Cable’s announcement of support for SMEs looking to export online, and on retailers including Mothercare. We have the highlights from a very successful IRC 2013, with our report on the keynote speakers, while our guest comment today comes from Shane Fitzpatrick of Chase Paymentech Europe, who considers the need for retailers to optimise their mobile shopping routes in the light of 4G.
Our webinars
We have two upcoming webinars to let you know about. Internet Retailing webinars are free to attend, and you can find out more by visiting our webinar page.
On October 22 at 11am, Reevoo and Beko are joining forces to share the story of how Beko brought the voice of its customers into its website – and helped boost revenues as a result, while also building a community of satisfied customers. Reevoo and Beko: trying to raise quality perception of your brand?, will feature Peter Simpson, CMO and SVP of alliances at Reevoo and George Mead, brand marketing manager at Beko. Find out more and register here.
And on November 5 at 11am, SLI Systems will investigate how a search-data-centric way of executing online merchandising can make the difference to the user experience that makes websites stand out. Use searchandising to increase ecommerce ROI will feature Ed Hoffman, VP of global sales and business development at SLI Systems. Find out more and register for the free event here.
Today’s stories
Online sales grow by 19% in September, with footwear, clothing and textiles most likely to be bought online
Click & Collect in use in just 44% of retail stores on the vital intersection of Oxford Street and Regent Street
British SME retailers offered government help to export online
GUEST COMMENT Don’t let poor user experience muffle the 4G ecommerce boom
Mothercare reports online growth but wider UK sales still down, despite baby boom
IRC 2013 The Keynote speakers: The customer as ‘master of the universe’
