Oasis is enabling visual search technology on its website.
Using Snap Fashion technology, Oasis customers can simply take a picture of their favourite style icon or someone wearing something they like with their mobile phone and then search online for garments that are similar to one that they have a picture of, based on their style and colour, using a ‘Snap for Similar’ button.
Briony Garbett, head of customer experience and ecommerce at Oasis, said: “Partnering with Snap Fashion has enabled Oasis to respond to the ever-evolving shopping habits of our customers and continues to support our commitment to a truly multichannel, social shopping experience.”
Snap Fashion, founded in 2011, enables shoppers to search for visual fashion matches from its own members-only website, but this is the first time that its technology has been used by a high street retailer.
Jenny Griffiths, chief executive and founder of Snap Fashion, said: “We are thrilled to be launching Snap on Oasis. Their vibrant prints and shades couldn’t be more perfect for demonstrating the strengths of our visual search technology.”
Oasis adds visual search to its website
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