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Ocado feels the Morrisons effect as it reports sales up by 22.6%

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The Morrisons effect helped push Ocado sales up by 22.6% to £227.5m in the Christmas quarter of its financial year.

Its partnership with Morrisons , which sees it powering the fulfillment side of the multichannel supermarket’s online grocery service, made a significant contribution to the figures. When the Morrisons’ effect was excluded, retail sales at Ocado and its specialist pets business Fetch.co.uk stood at £218.8m, up by 18% in the 12 weeks to February 24 compared to the same time last year.


Growth also came as more orders were placed with Ocado: the average number of orders per week rose 18.4% to 155,152, while average order size fell by 0.4%, to £117.53.

Ocado said the roll out of the Morrisons.com service was “progressing well”, while completion of its second customer fulfillment centre was now due in the second half of 2014.

“Having launched on January 10, we are pleased with operational progress of Morrisons.com, with the serve expanded to new geographic catchments in February,” said Tim Steiner , chief executive at Ocado. “While we are encouraged by our current trading, the retail environment remains both challenging and competitive and we expect to continue growing in line with, or slightly ahead of, the market.”

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