Ocado iPhone app generates £15m of orders since February as £1bn floatation goes ahead

This is an archived article - we have removed images and other assets but have left the text unchanged for your reference

Grocery delivery company Ocado’s iPhone app has generated nearly 5% of its total orders – accounting for £15million of revenue – since February this year, the company has revealed.

Speaking to New Media Age, Jason Gissing, co-founder of Ocado, the app has been downloaded 107,000 times since its launch last July and that 4.4% of of all Ocado orders were generated or updated using the app in February this year.

The news comes as Ocado launches its first voice-activated mobile app on Android, enabling users to update their orders both online and offline.

The company is also planning a stock exchange listing very soon, that could value the company at as much as £1billion. Volatile markets have scuppered a string of high-profile flotations in recent weeks, including that of fashion chain New Look, and fuelled speculation that Ocado, which has not booked a true profit despite eight years in business, is also headed for disaster.

But the company’s finance director, Andrew Bracey, tells The Observer nothing in its plans has changed: “A listing will enable us to raise the capital we need to grow more quickly.”

Read More

Subscribe to our email community

Created with Sketch.
Receive the latest news
Created with Sketch.
Be the first to hear about our research
Created with Sketch.
Get VIP access to our events
DOWNLOAD OUR NEW REPORT

Warehousing 2025

The InternetRetailing Warehousing 2025 report explores this critical stage of the direct-to-consumer journey