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Ocado, Sainsbury’s and Iceland named best for free delivery


A new report has found only three of the UK’s leading supermarkets offer free delivery to customers, with Ocado, Sainsbury’s, and Iceland’s cost-effective delivery options earning them recognition as the best in the field.

Webretailer gathered a range of data from Discount Age, House Beautiful Statista, The Independent, The Telegraph and YouGov to devise seed lists demonstrating the top-performing grocery suppliers.

Ocado, scored 65.2 out of a possible 110 points (putting it in second place in the overall report findings). The grocery shop features a rather steep £40 minimum spend which scored the store only 1.4/10 in this category.

Despite this, 19 hours available for delivery, and also no minimum subscription spend, allowed them to obtain full marks in these sections.

Sainsbury’s came out in third in the overall report scoring 56.7/110, with a respectable Trustpilot score of 2.4.

The delivery subscription service lasting a staggering 12 months scored Sainsbury’s 10/10, beating Ocado with its 6-month delivery subscription option.

However, despite this, having only 17 hours available for delivery times dragged the grocery giant’s overall score down, as they only obtained 6.7/10 for this category. Furthermore, a £40 minimum spend for delivery (the same as Ocado) could not compete with Morrisons’ £25.

Despite Iceland fairing well in the free delivery category, the supermarket wasn’t a strong contender in the overall rankings, coming in 7th position. The Minimum Order Value of £25 and the associated score of 5.7 indicate that Iceland maintains a reasonable threshold for customers to qualify for free delivery.

However, Iceland did stand out with a relatively low minimum basket spend at £25, reflecting their customer-friendly approach to managing orders that fall below the minimum spend requirement.

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