Close this search box.

John Lewis boosts digital transformation with £100m Google partnership


John Lewis features in the Europe Top1000, Global Elite Top1000, UK Top500 reports.

John Lewis has partnered with Google Cloud in a deal worth £100 million to boost its digital transformation thanks to the use of artificial intelligence (AI).

The agreement, which is a “major expansion” to its partnership with Google since 2012, will result in the company tapping the use of AI and machine learning (ML) to work hand-in-hand with employees to provide customers with more tailored and personalised experiences.

Under the expanded agreement, more of the organisation’s technology will also migrate to Google Cloud.

Subscribe to Internet Retailing for free:

Click here to sign up for our daily newsletter

According to the retailer, the partnership with Google Cloud will take its retail experience to the next level, both in-store, and via its digital platforms, including,, and its owned mobile apps.

“Investing in cutting-edge technology is not just a choice, it’s a necessity for a modern retailer like us,” John Lewis CEO Nish Kankiwala said.

“Core to our strategy is building our technology infrastructure for the long term, drawing on the latest innovations to benefit our customers.”

John Lewis chief transformation and technology officer Zak Mian claimed the partnership is a “significant step” in transforming the omnichannel retailer’s technology.

He added: “Imagine a world where a customer can use an image scanning feature in their John Lewis App to show our Home Design Stylists a room they’re looking to furnish, which tells us all we need to know about the intricacies of the space, layout and measurements.

“Not only does it save customers a lot of time and hassle, but even before the appointment we can take inspiration from their unique preferences and give tailored recommendations that can even complement products they already have. We’re looking forward to an era of fresh innovation.”

Meanwhile, the move will support the retailer to get closer to its customers by creating a pan-partnership loyalty programme in 2024.

Google Cloud CEO Thomas Kurian said: “As an innovative British retailer with a strong commitment to customer service, the John Lewis Partnership is always looking for new ways to reinvent how it does business.

“By turning to Google Cloud’s leading AI and ML tools, John Lewis will help transform the partner experience, which in turn will deliver a better and more seamless experience for its customers.”

Read More

Register for Newsletter

Group 4 Copy 3Created with Sketch.

Receive 3 newsletters per week

Group 3Created with Sketch.

Gain access to all Top500 research

Group 4Created with Sketch.

Personalise your experience on