Fashion etailer Oh Polly has launched a fully branded resale marketplace, hosted in partnership with platform Treet, as it looks to compete with the likes of Depop and Vinted.
The brand, which started as an eBay seller, will soon launch Oh Polly Pre-loved, accessible via a link on their website, where customers can buy and sell pre-owned items. Sellers will create their own listings, which will be reviewed by Treet.
Sellers retain control over pricing and manage their own shipping. Treet will handle all customer service and support for the platform. The launch is being supported by a marketing campaign encouraging sellers to create listings.
In a LinkedIn post, Oh Polly said: “There’s already a thriving resale market for Oh Polly on platforms like Depop and Vinted. By bringing this experience in-house, we’re giving customers a seamless, brand led alternative, while encouraging circular fashion and helping extend the life cycle of our garments. We’re also offering 110% store credit to customers who sell their items through Oh Polly Pre-loved, turning second-hand sales into new Oh Polly moments.
“This initiative supports our wider commitment to reducing waste and promoting conscious consumption. It provides an outlet for customers to re-home items that fall outside of our return policy – giving pieces a second life rather than ending up in landfill.”
Second-hand continues to be one of the biggest trends to be influencing the fashion market in the UK. ConsumerX research found four in ten (41%) consumers have bought second-hand clothing in the last year. Less than half that number (17%) have bought second-hand footwear, while one in ten (11%) consumers have bought second-hand accessories.
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