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On customer experience, delivery, and drones

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If the shopper is the most important person in retailing today then the experience that they have as they buy is a top priority for retailers as they look to grow their businesses. Today’s InternetRetailing newsletter puts both the customer experience and delivery on the agenda.

We report as Amazon announces it has struck an agreement with the CAA to test delivery drones, and as IMRG figures suggest an early upturn for international deliveries in the wake of the Brexit cote.

We’re considering the steps shopping centre owner Hammerson has taken to improve the cross-channel experience of its shoppers as they move from buying online to visiting its stores, while our guest comment, from Tink Taylor of dotmailer, looks at the importance of the customer experience in shopper communications.

A report out this week suggests that value clothing is set to be a key online growth area in coming years – and how retailers can benefit, while the role of social media in retailing is assessed in another study.

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The IRUK Top500 2016 and the first 2016 dimension reports, the first on Brand Engagement and the second on Mobile & Cross-channel, are now available to download. Visit the IRUK Top500 section of the website to find out more.

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