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Inside On’s ‘The Monster Den’ pop-up in Liverpool

The pop-up runs until 4 June 2023

Over the bank holiday weekend, Swiss sportswear brand On, opened its doors to its first-ever pop-up outside of London at Liverpool ONE.

‘The Monster Den’ is open until 4 June and is situated on Lower South John Street. According to the brand, the space is a “celebration community and connection” which highlights the joy of running.

The footwear specialist said that the space has been formed to allow customers to “come together and learn” about the brand and discover and try on the latest On gear.

Customers also have the option to participate in a variety of group runs, yoga and movement classes, coffee clubs, and live DJ performances.

Customers who visit the pop-up space will be able to try on key performance running shoes, including the Cloudsurfer, the Cloudgo, the Cloudrunner and the Cloudstratus, as well as a selection of SS23 apparel.

“We’re so excited to bring our pop-up experience, The Monster Den, to Liverpool ONE,” On’s UK&I marketing lead said Lauren Wilks said.

“We wanted to create a unique space where the local community could come run and move with us. The Monster Den is all about fun and playfulness, and we can’t wait to share it with our fans in Liverpool.”

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