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Online fashion retailer Nelly.com launches affiliate marketing programme

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Nordic fashion retailer nelly.com has set about a programme of affiliate marketing following its recent UK launch.

Nelly.com is a leading online fashion retailer in the Nordics, where more than 10m visits are made to its site every month. Last autumn it launched the English version of its website. That now sees 1.4m unique visitors each week and 75m page views each month.

Now the company has appointed performance network Affiliate Window to manage its affiliate marketing as part of a strategy to grow its UK business.

“The affiliate channel is important for nelly.com across all territories and we anticipate a strong and mutually beneficial partnership with Affiliate Window and our affiliates in the UK,” said Rachel Humphreys, nelly.com area manager for the UK and English-speaking markets.

Anjulie Truong, client services manager for Affiliate Window, said: “We are thrilled to be chosen as the network of choice for nelly.com to launch their online presence in the UK. nelly.com is a strong brand in the European market and we anticipate that same exceptional uptake in the UK. An integral part of our publisher services team over the past year has been our dedicated fashion vertical specialist with focus on the development of existing blogger relationships and recruitment of strong content sites. With this expertise, alongside the knowledge and experience from our account management team we’re confident we can optimise the brand’s UK entrance and develop a strong and profitable channel for nelly.com.”

Nelly.com was founded in 2004 and is the largest online store for fashion and beauty-conscious men and women aged 18 to 40 years in the Nordic region.

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