Fat Face says it responded to customer behaviour when it introduced a responsive, cloud-based ecommerce platform.
The growth in the number of visitors coming to its site via mobile drove the fashion retailer’s decision to opt for a NetSuite platform. The platform will also underpin a new US site planned for launch later this year.
Paul Wright, head of ecommerce and marketing at FatFace, said: “We wanted a website that created a seamless experience of FatFace for our customers regardless of channel, be it offline or online. With our customers increasingly using mobile to visit the Fat Face website, we had to respond to their needs by creating an online experience that was consistent regardless of the device they were using.”
Since the NetSuite platform was introduced, Fat Face has reported ecommerce sales up by 25% over the Christmas period.
Fat Face, founded in 1988 and now owned by private equity group Bridgepoint, trades from 212 stores in the UK and Ireland, as well as online through fatface.com.
