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Gap UK ecommerce website to serve nine European countries

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Gap has announced that it's long-awaited UK ecommerce site will serve consumers in nine countries.

Details are still very light and no launch date has yet been set, but the US-based retailer does say that the site will cover both the Gap and Banana Republic brands and "will also serve online shoppers in nine other European countries, including Italy."

The retailer first revealed plans for UK and Canadian transactional websites during an analysts briefing in October 2009.

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