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IREU Top500 Brand Engagement Dimension Report 2018

IREU Top500 Brand Engagement Dimension Report 2018

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Home Leisure Direct now boasts the largest games showroom in Europe

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Home Leisure Direct now boasts the largest games showroom in Europe
Home Leisure Direct now boasts the largest games showroom in Europe
Home Leisure Direct has opened its third showroom, creating product display space over 7,500 sq ft that it says is now the largest games showroom in Europe.

In its three converted barns, the retailer has space to showcase 32 pool tables, seven table tennis tables, 4 foosball tables, 6 jukeboxes, 18 arcade machines, a 12 foot shuffleboard and 22 pinball machines, alongside sporting memorabilia such as football shirts signed by Lionel Messi, Cristino Ronaldo, Paul Gascoigne and Pele.

The move underlines the importance to many pureplays of giving their customers the opportunity to see purchases for themselves before they buy. That's especially true for those selling large and expensive products.

"In our line of work getting your hands on our products is a vital part of the customer experience," said Andy Beresford, managing director of Home Leisure Direct. As they say ‘the sizzle sells the sausage’ and our showroom is certainly sizzling. Allowing our customers to try their hands at a wide range of the equipment that we offer enables them to appreciate just what they’ll be getting – and hopefully inspire them to consider even more possibilities.”

He added: "Our showrooms are the largest of their type in Europe. Their combined size and scale puts us at the forefront of the European market as no other games room supplier is able to offer a similar setup. Our existing showrooms used to attract visitors from far and wide, with some flying in from overseas solely to pay us a visit. With the introduction of our new showroom we hope to encourage even more to swing by and see what we’ve got on show.”

The Home Leisure Direct showroom is strategically placed close to the intersection of the M4 and the M5 at Elberton, just north of Bristol.
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