Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Sainsbury’s promotes e-commerce channel on TV for the first time

Linked InTwitterFacebookeCard

Sainsbury’s tonight launches its first TV advert for its non-food website.

The 30 second ad will run during the break in Emmerdale on ITV1 and brings to life a tour through the supermarket with a trolley pushed by an animated computer cursor.

It highlights Sainsbury’s non-food range – including sofas and televisions for watching the World Cup – and a free delivery offer for orders worth £50 or more.

The ad, from AMV BBDO, comes just a week after Sainsbury’s said in its year-end results that its internet grocery service had grown by almost 20% to sales of more than £500m. It also said that across its business, its non-food sales had grown three times as fast as food.

Sainsbury’s non-food website launched last July and features more than 8,000 items, from furniture to white goods and home entertainment.

Linked InTwitterFacebookeCard

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter