A new peer-to-peer (P2P) marketplace, NTH Collective, has gone live to aid the buying and selling of second-hand, high-end designer and couture fashion.
After a two-month pre-launch campaign, during which prospective users could submit listing requests for items they wish to sell on the site, NTH has gone live today (7 October 2021), initially launching with 200 products, resale price start at £120.00.
The company was founded in 2021 by Shivani and Rab Selvaratnam, an Australian-British couple of Sri Lankan heritage, with a mission to make fashion more circular, by empowering the community to make more sustainable choices in fashion.
Unlike other P2P marketplaces, submissions are approved within 24 hours, users can take their own photography, in line with the site’s guidelines, and the collective only takes a 17.5% commission, lower than most other resale sites.
Committed to nurturing a sense of trust amongst the collective by delivering genuine and authentic goods, all submissions are quality controlled and any over the value of £250 are authenticated before reaching the buyer, in partnership with Real Authentication.
Questions of sustainability and consumption have been increasingly prevalent over the past year, with the climate crisis and pandemic forcing people to reevaluate their consumer habits. Especially in the fashion industry, where a slower, more considered and conscious way of buying has been on the rise. In fact, according to a global report backed by market research firm GlobalData, the resale market is growing at a rate 11 times faster than traditional retail and is projected to be valued at $84 billion by 2030, whilst fast fashion is predicted to be worth about $40 billion.
As avid fashion lovers themselves, co-founders of NTH Shivani and Rab found it increasingly demanding to stay on top of trends that seemed to be churned out relentlessly. Determined to be part of the solution, the idea for NTH was born: a community, or collective, of like-minded individuals looking to sell and buy high-end pre-loved clothing, in a bid to consume more consciously without sacrificing an on-trend wardrobe.
NTH curates the best selection of high-end fashion from a range of global designers, such as Zimmermann, Fendi and Moschino, enabling consumers to purchase designer goods at a fraction of retail prices, whilst also monetising their own wardrobes.
Shivani Selvaratnam, Co-Founder of NTH comments “We are the fashion lovers of today – our mission is to protect our planet and slow down fashion by extending the lifetime of pre-loved items. We believe that fashion has a future and we’re here to do it the right way.”