Pandora is to continue the rollout of click and collect this year after success in 2021. The company said that click and collect is seeing strong interest in the US and accounted for 11% of US online sales last year.
The service has since been rolled out to additional markets, including France, Italy, Germany, New Zealand, Canada and Australia and is now available in the majority of Pandora’s own concept stores in key markets. Overall it accounted for 6% of online revenue in 2021.
Pandora also offers an endless aisle service where the sales assistant can find the product online and have it shipped to the customer’s home if it’s not available instore.
The jewellery specialist is also working hard on sustainability, the company highlighted in its annual results this week. In September 2021 it announced plans to halve its greenhouse gas emissions across its own operations and its entire value chain of suppliers and business partners by 2030, a goal which has been approved by the Science Based Targets Initiative. Pandora has also committed to net zero emissions across its entire value chain by 2040.
As part of its sustainability efforts the company switched to new and improved bags and boxes across its stores and online in 2021, with new packaging that cuts emissions by more than 60% since it uses fewer materials. Carrier bags no longer contain plastic and plastic content in jewellery boxes is being reduced by more than 75%.