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Paul Skeldon

Paul Skeldon

Recent Articles

EDITORIAL G-Star and Yeo Valley: different ways mobile is driving ecommerce

EDITORIAL G-Star and Yeo Valley: different ways mobile is driving ecommerce

Mobile continues to reshape the evolving, pandemic retail landscape, with many retailers finding innovative, new ways to use the technology to enhance what they do online and in-store, as well as creating some interesting new services.
G-Star uses App Clips to bring instant app experiences without the download to enhance in-store shopping

G-Star uses App Clips to bring instant app experiences without the download to enhance in-store shopping

G-Star is aiming to bring together the best of the online and in-store shopping experience for its customers using Apple’s App Clip technology in its shops along with the Highstreet Mobile shopping app platform.
Yeo Valley Organic launches  ‘always on’ connected packaging as mobile makes boxes smart

Yeo Valley Organic launches ‘always on’ connected packaging as mobile makes boxes smart

Packaging is becoming a smart asset thanks to mobile – and the UK’s Yeo Valley and Finland’s Luonkos are pioneering its use to help make organic products more popular
Boden grows revenues 5.1% by improving digital experience for online shoppers

Boden grows revenues 5.1% by improving digital experience for online shoppers

Retailer saw 56.6% uplift in order rate and 2.6x increase in conversion through tactical use of personalisation technologies online
Royal Mail parcel pick up service a ‘game changer’ for ecommerce as it masters returns

Royal Mail parcel pick up service a ‘game changer’ for ecommerce as it masters returns

Royal Mail has launched a 72p parcel pick up service from people’s homes in a bid to compete with the parcel delivery market and has done as much for ecommerce as Amazon’s next day delivery did back in the day, experts suggest.

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