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Paul Skeldon

Paul Skeldon

Recent Articles

EDITORIAL Getting the message right – how social marketing is key to growth

EDITORIAL Getting the message right – how social marketing is key to growth

This week attention has turned to how to start to recover lost business and to find ways to expand in the twilight zone of semi-lockdown and beyond – and our Growth post-lockdown series continues this week with a look at how social media and marketing are already playing a vital role for retailers
GROWTH POST-LOCKDOWN How to social media is key marketing and sales

GROWTH POST-LOCKDOWN How to social media is key marketing and sales

Continuing our series of guides to how to grow post-lockdown, we turn our attention this time to how to leverage social media – both for marketing and outreach, as well as as a sales platform – as your customer remain locked down and online
CASE STUDY How did Cox & Cox drive sales up 79% during lockdown?

CASE STUDY How did Cox & Cox drive sales up 79% during lockdown?

Online homewares retailer Cox & Cox has seen sales rise by 64% YoY in Q1, and 79% season to date, with growth at well over 100% since mid-March. So how did the company do it in such a tough market?
Despite negative short-term outlook, UK SMEs begin road to recovery

Despite negative short-term outlook, UK SMEs begin road to recovery

UK SME revenue predicted to fall by 28% in Q2, with almost three quarters of SMEs expecting coronavirus to have a significant impact for the next three months. However, this drops to 19% who expect significant impact after 12 months, and to just 8% after two years
EDITORIAL What role can mobile play in the new world of retail?

EDITORIAL What role can mobile play in the new world of retail?

Shops are set to reopen, but there will be queues and other measures that make it an unappealing prospect. So how about using mobile to make a date with a store, or simply try and plan around the queues and hand sanitiser stations?

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