Retailers must adapt to a mobile marketplace if they are to effectively compete in this year’s Black Friday sales. So says a guide, which aims to show retailers how sales have fundamentally changed with as many as 80% of consumers now engaging with retailers via their smartphones
Poor attempts at personalisation are having an adverse impact on customer experience – and 40% of consumers will shun brands that send irrelevant messages and offers, but support the case for AI, as 47% state they are happy for intelligent technology to improve the offers they receive
Following a successful trial over the summer with very.co.uk, parcel carrier Yodel has launched Inflight, a new set of features that will allow customers to amend their delivery preferences online or via the Yodel mobile app, up to an hour before delivery is due.
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