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Paul Skeldon

Paul Skeldon


Recent Articles

Monsoon experiences 29% increase in website dwell time after launching shoppable social function

Monsoon experiences 29% increase in website dwell time after launching shoppable social function

Monsoon is experiencing an increase in website dwell time following the launch of shoppable social technology on Facebook, Instagram and Twitter.
Tapping into mobile holds the key for Black Friday Sales, says new guide for retailers

Tapping into mobile holds the key for Black Friday Sales, says new guide for retailers

Retailers must adapt to a mobile marketplace if they are to effectively compete in this year’s Black Friday sales. So says a guide, which aims to show retailers how sales have fundamentally changed with as many as 80% of consumers now engaging with retailers via their smartphones
EDITORIAL A new generation of mobile in retail

EDITORIAL A new generation of mobile in retail

Things have been quite quiet in mobile over the past few months – but that is starting to change, as a range of companies start to put it to use in new ways.
Consumers will boycott brands that fail to personalise, but are comfortable with AI in exchange for a better experience

Consumers will boycott brands that fail to personalise, but are comfortable with AI in exchange for a better experience

Poor attempts at personalisation are having an adverse impact on customer experience – and 40% of consumers will shun brands that send irrelevant messages and offers, but support the case for AI, as 47% state they are happy for intelligent technology to improve the offers they receive
Very.co.uk successfully trials ‘inflight’ changes to delivery options with Yodel, which will now roll the service out across the UK

Very.co.uk successfully trials ‘inflight’ changes to delivery options with Yodel, which will now roll the service out across the UK

Following a successful trial over the summer with very.co.uk, parcel carrier Yodel has launched Inflight, a new set of features that will allow customers to amend their delivery preferences online or via the Yodel mobile app, up to an hour before delivery is due.

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