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Spanish start-up bank Bnext links mcommerce and banking in new step for both sectors

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Bnext links retailers, banking and consumers
Bnext links retailers, banking and consumers
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Linking banking, commerce and mobile: Spain's Bnext bank gets into bed with AliExpress, Groupon and other retailers to drive sales and engagement

Spanish mobile-first ‘neobank’ Bnext is encouraging customers to use its banking service by offering coupons and deals with leading retailers, as the lines between ecommerce and other facets of digital continue to blur.

 

Working with US mcommerce company Button, Bnext users can now seamlessly shop and save money with some of Spain’s largest retailers and brands, including AliExpress , Groupon and Black Limba.

 

With Button’s technology integrated into Bnext’s app, users can now access Bnext’s rewards feature to shop and save money on everyday purchases during this time of crisis from established retail partners working with Button in just a few taps. In addition, Bnext users will be able to enjoy a personalized shopping experience—they will receive more cash back in exchange for more purchases as well as upgrade to a premium account to access more lucrative offers.

 

“As the world faces unforeseen challenges, business models that are predicated on conversions and driving value for all parties—brands, publishers, and most importantly users—will be the models that prevail,” explains Michael Jaconi, Co-Founder and CEO at Button . “Having driven more than $3 billion in mobile spending to date, Button is excited to continue partnering with cutting-edge fintech apps around the world like Bnext to help them open up a new way to make revenue. By launching a commerce strategy for Bnext, Button is enabling Bnext to deliver a more valuable banking experience, drive greater engagement from its users, and tap into a durable revenue stream.”

 

Juan Antonio Rullán, Co-Founder and Chief Product Officer at Bnext adds: “Bnext is setting a whole new standard of an alternative to traditional banking—by being direct and transparent, we are offering each user a personalized experience that’s tailored to their needs and interests. Through building a commerce program with Button, we are furthering that personalisation-centred mission by not only offering our users greater utility in our app, but by also empowering them to save money.”

 

“AliExpress is committed to being a lifestyle platform for consumers worldwide, and partnering with Button and Bnext takes us one step closer towards securing our footprint in Europe,” says Wang Mingqiang, General Manager of AliExpress. “By enabling more consumers in the region to be able to discover AliExpress in the Bnext app powered by Button’s technology, we’re giving them a frictionless journey towards purchasing the products that they love.”

 

"Button has been a valuable addition to Groupon’s mobile growth strategy," said Maciej Zbroszczyk, Head of Affiliate Marketing EMEA & Asia-Pacific, Groupon. "Through this Button and Bnext integration, we’re able to tap into a new pool of financially-savvy consumers and convert them into loyal customers, fulfilling our mission of helping more people find and discover experiences."

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