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Pets at Home unveils new brand identity and ad campaign

Pets at Home rebrand

Pets at Home has relaunched its brand with a new identity and advertising campaign that combines all the elements of the business and celebrates the nation’s love of pets.

According to the pet retailer, the refreshed brand is part of its ambition to solidify itself as the one-stop destination for all pet care needs, from grooming to veterinary services, which have both been rebranded.

From today, Pets and Homes’ veterinary business will be called Vets for Pets, formerly Vets4Pets, while its grooming service will be known as Pets Grooming. However, both channels will be trading under one unified brand identity, Pets.

As a result, the rebrand will be rolled out to over 450 Pets at Home stores, over 350 grooming salons, and almost 500 veterinary surgeries and practices in the long term.

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The relaunch also includes the launch of a new advertising campaign ‘We’re all for pets’, soundtracked to Meatloaf’s ‘I’d Do Anything for Love (But I Won’t Do That)’, which will activate across cinema, TV, Broadcaster Video on Demand (BVOD), press, radio, social, digital and outdoor.

“Our purpose as a business is to make the world better for pets and the people who love them, and our new brand expression helps us to demonstrate the breadth of services we offer to do just this,” Pets at Home chief consumer officer Kathryn Imrie said.

“We’re trusted by more Brits than anyone else when it comes to taking care of their pets and that’s because we share that love and passion that owners have.”

“Our launch campaign is based on real insight and celebrates all of the amazing things we do for our beloved companions, and we’re extremely excited to see it come to life.”

Image credit: Pets at Home

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