Pets at Home has relaunched its Brentford Pet Care Centre, as part of its investment programme to rollout new concept stores.
This year, the pet care group is investing in four either existing or new stores to create a ‘concept’ designed, with the aim of delivering customer-centric experiences for pet owners and a full omnichannel offering.
New concept designs are being trialled across different formats from small stores to flagships. A test and learn approach will be taken with the ambition to inform future store openings, and roll out key successes throughout the existing Pets at Home estate.
Read more: INTERVIEW Pets at Home growing and evolving business supported by Stafford warehouse
Pets at Home has invested over £1mn in refurbishing and future-proofing the new look Brentford Pet Care Centre. It has expanded from 9,000 sq ft. to 14,000 sq ft. and includes a dedicated Nutrition Hub, expanded Health Centre, Vets for Pets practice and Groom Room.
Furthermore, there will be a pet adoption centre and pet food bank donation point, in partnership with Blue Cross, to support local pets in the community.
Brentford marks the second new concept Pet Care Centre opening with the first launched in Hull Anlaby in July. The final two concept locations – Kettering and New Malden – are scheduled to launch later this year.
Kathryn Imrie, chief consumer officer of Pets at Home, said: “The opening of our brilliant new look Brentford pet care centre represents a strategic milestone for Pets at Home as we continue to build the world’s best pet care platform. Brentford seamlessly connects the Pets ecosystem, providing a fully integrated pet care experience and really bringing to life the benefits of being part of the Pets Club.
“We are committed to always innovating the way in which we deliver products, services, guidance, value and convenience to meet the needs of pet owners at every stage of their pets’ lives and our investment in Brentford reflects our ongoing commitment to the consumer experience, which will help to inform our future store strategy.”
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