Nursery retailer Mamas & Papas has reported sales, including instore, ecommerce and wholesale, jumped 5% at the end of 2024.
Its latest results, for the the 13 weeks to 29 December 2024, saw retail sales increase by 8%. The brand credited a strong Black Friday week – with sales increasing 13% – and new collections for the growth.
Furthermore, its UK market share reached a new peak of 20% in November, according to the latest GfK data.
“This was another record golden quarter for the brand, with a particularly strong contribution from our bricks and mortar estate,” explained Nathan Williams, Mamas & Papas CEO.
“We’re also seeing a growing momentum from our overseas business, where we’ve laid excellent foundations over the past 18 months with several key partners in our core markets. This is an important area of expansion for our brand over the next 12 months as demand for our high-quality baby and nursery products continues to grow.
“Whilst the macroeconomic situation continues to weigh heavily on consumer sentiment, the enduring strength of the nursery and baby category and the growing presence of our brand in the UK and overseas gives us a lot of confidence in the year ahead. Meanwhile our growing data capabilities mean we’re better able to tailor support for new and expectant parents and be even more helpful at critical points of their pregnancy journey.”
Hear more from Mamas & Papas on 19 February as the retailer’s CFO Sarah Ashby joins and Bobbie Ttooulis, group marketing director of GFS to in an exclusive webinar.
Balancing the Books: Mastering Customer-Centric Delivery vs. Protecting Your Bottom Line looks to uncover the bold approaches that redefine how businesses are moving beyond traditional cost-cutting measures to make customer-centric delivery a competitive advantage – not a financial burden.
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