Gousto speeds up delivery to take on takeaways

InternetRetailing
Image © Gousto

Recipe box company Gousto aims to “compete head-on with supermarkets and takeaways”, as it introduces a next-day delivery service.

Until recently, the subscription firm offered delivery within three days of ordering, but from the start of 2025 will trial faster delivery for customers who “seek greater immediacy”.

This trial will be powered by Gousto’s production facility at Warrington, which opened in 2022. The site is powered by three in-house developed algorithms – auto replenish, auto routing and pick face optimisation. Warrington’s maximum pack speed is 140% faster than its first generation facilities with a pick accuracy of 99.97%.

Gousto stressed that the high level of pick accuracy elevates the customer experience whilst also improving the bottom line through a material reduction in customer refunds. At the same time, its operational food waste is limited to less than 1%.

The recipe subscription firm plans to leverage AI and automation further. “We are still early in the journey and as a pioneer of recipe kits, we will continue to leverage AI, automation and our technology capability to lead innovation in the category as we extend our reach deeper into the mainstream market,” explained Timo Boldt, CEO and founder of Gousto.

Learn how Boldt saw a gap in the market for healthy, convenient and sustainable home cooking in an exclusive company profile in the newly published SubscriptionX 2024 Report. The case study also looks at Gousto’s reaction to there being no off-the-shelf subscription technology and the team’s work to build its own.

The report also looks at real-world examples through in-depth case studies of Hotel Chocolat, Graze, Cocoon and Netflix.


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