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RetailCraft 45 – ”Consumer moments” – in conversation with Ntola Obazee (Emma Bridgewater) and Raine Peak (New Look)

Ntola and Raine joined Georgia and me in the studio and reminded us just why a roundtable discussion is so much fun and enlightening!

Raine – the head of digital at New Look ( – talks us through how to connects with the ‘moments’ in customers’ lives, and of course the planning, data, heuristics and approaches needed to deliver that at scale. We hear about her experiences ranging from luxury and digital (Farfetch) to high street (Arcadia), fast-moving digital ( to more ‘considered’ retailers.

Ntola – trading director at Emma Bridgewater – picks up on the themes of data, customer focus and engaging the consumer and discusses how the pottery-and-homeware brand is embracing digital.

Ntola is a podcast host too, and creator of the Trailblazers Experience podcast that you can get on Apple Podcasts here: 

Run time: 44 minutes


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NewLook is at

Emma Bridgewater is

Ntola’s podcast:

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Raine Peak:

Ntola Obazee:

Georgia Scott:

Ian Jindal: and

[ 📷 ] (c) Ian Jindal /

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