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RetailCraft 23 – “Bring a smile to customers’ faces” – Pepsico Europe and Whittards of Chelsea

For our final episode of 2020 we ’beam into’ the studio Rui Francisco of PepsiCo Europe and Dan Mahoney from Whittards of Chelsea. Rui and Dan remind us of a passion for products that bring a smile to customers’ faces and their growing direct-to-consumer activities.

Rui is up first. He’s the European Ecommerce Director for PepsiCo, and we hear from him about their pan-European team, the moves to selling direct, not to mention his own interesting career path to ecommerce.

From a global brand’s regional team, we then chat with Dan about how a British heritage brand is operating globally and direct to consumer. Dan has extensive experience in ecommerce, but in his role as Customer Director at Whittards it’s fascinating to hear of his own learning journey about tea and coffee, and how the lockdowns have increased their customer focus and digital activities.

Our thanks to Dan and Rui for sharing their experiences with us, and they bring to a close our 2020 podcasts. We look forward to picking up in 2021 but until then we wish all our listeners happy trading.

Run time: 55 minutes


Rui Francisco: 

Dan Mahoney: 

Ian and

Jamie Merrick:

Recorded remotely and at Spiritland Studios, UK.

Episode photo credit: Ian Jindal.

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