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RetailCraft 27 – ”Attainable and Sustainable” – Vanessa Barboni Hallik of Another Tomorrow

Another Tomorrow ( is a startup that blends luxury with sustainability. It is interesting because it has digital ’baked into’ the DNA – from traceability and sourcing through selling and a second life for products. The founder, Vanessa Barboni Hallik, bring a mixture of passion, flair and analytical insight to the fashion industry and has positioned Another Tomorrow at the intersection of design, sustainability and technology.

Vanessa was kind enough to meet with me in her Bleeker Street store in New York, and brought the brand, its story and direction of travel to life.

We recorded at 7am but the film crew and leaf-blowers were out in force as they prepared for the day’s filming of the Sex and the City series reboot. It was all happening, but nothing interrupted our conversation and the team at Spiritland cleaned the audio wonderfully!

This interview is full of important insights on sourcing, culture, traceability, how to grow while maintaining focus, and remaining a ’point of discovery’ for your customers.

The full transcript is available

Run time: 32 minutes


Vanessa Barboni Hallik:

Ian Jindal: and

Recorded remotely in Another Tomorrow’s Bleeker Street, New York store, and engineers by Spiritland Studios, UK.

Episode photo credit: Ian Jindal ( )

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