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RetailCraft 32 – ”In the path of the customer” – Megan Maley of Zalando SE

Operating in 25 countries, with 49million active customers and featuring 5,800 brands, Zalando is a European fashion powerhouse that we’ve long tracked and admired. Megan Maley spoke at Shoptalk Europe 2022 when we launched the Global Elite 1000 report, and I invited her to share with us some of the dynamics, focus areas and directions of travel for Zalando from the vantage-point of her role as GM UK/Ireland and Benelux.

We hear about the platform approach, an obsessive customer focus, a relationship with the brands they sell, market entry and growth and of course the long-standing commitment to sustainability, with some 22% of products sold now coming from the more sustainable ranges.

Megan shares with us the importance of getting into the path of the customer, but we also hear about her career path and the idea of “provoking your destiny”. 

This is a generous, open and inspiring conversation with a thoughtful leader in one of Europe’s leading retailers.


All of our podcasts now have a full transcript and notes available – check out the episode page on

Run time: 40 minutes


Megan Maley: 

Jamie Merrick: 

Ian Jindal:  and 

Recorded and engineered at Spiritland Studios, UK.

Episode photo credit: Ian Jindal ( ) 

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