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RetailCraft 34 – ”Phenotype” – Andy Jayes of Fenwicks

Ian Jindal welcomes Andy Jayes to the studio for this episode. Andy is a retail and digital veteran, and has earned that accolade given his background in BHS, House of Fraser, Selfridges, Virgin Megastores… along with covering the gamut of digital – from product and merchandising, via operations and development – to his current role as Digital Director at Fenwicks, the independently-owned, unique and quirky department store mini-chain.

There’s so much to follow here – his journey from chef to chief, the positioning of Fenwicks and the sources of distinctiveness, the role of Digital Director, and how digital can transform a last-century business while retaining and using its DNA… As a result we just dived straight into the middle!

If you’re not already familiar with Fenwicks then do check out their website ( to see the range of products and something of their history on Wikipedia ( or in their own words (

Run time: 30 minutes


Andy Jayes:  

Ian Jindal:  and 

Recorded and engineered at Spiritland Studios, UK.

Episode photo credit: Ian Jindal ( ) 

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