At the end of NRF 2024 in New York I was able to chat with Juliet Scott-Croxford of Brompton Bicycle. Juliet is President, North America, and leads the growth of this quintessentially British brand in the market.
Brompton is an urban-first, engineering-born, British-made success story, and so the transition to the US is an interesting one. Leading with a combination of product quality and clubhouse retail vibe, they have been at the vanguard of the city-centre, community cycling renaissance that brands like Rapha (just along the road from them in Soho) have embraced.
I caught up with Julia in the back-office stock area of their Soho store as she prepped for an evening event, hence a bit of “real life buzz” in the background of the recording ????.
In our chat we cover their hire scheme, the Brompton Junction Stores concept, retail partnerships and expansion, Juliet’s career path, the importance of a strong team, the “Activating Cities” strategy and the move to B-Corp status…
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Run time: 32 minutes
INFORMATION:
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Brompton Bicycle: https://www.brompton.com/ and https://www.brompton.com/find-a-store/brompton-junction/new-york
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Juliet Scot-Croxley: https://www.linkedin.com/in/juliet-scott-croxford-72050313/
Georgia Scott: https://www.linkedin.com/in/georgiajones1/
Ian Jindal: www.linkedin.com/in/ianjindal/ and www.twitter.com/ianjindal
