Michael returns to the booth to cover collaboration and partnerships with Richard Sale CEO, Digital Fitness Division at The Original Fit Factory, previously of Peloton.
Discussion points in this episode:
- How partnerships can be beneficial in reaching new customer bases, as well as helping with growing marketing costs
- Why there needs to be a recognisable connection between collaborative companies
- Ways to avoid diluting your brand message
- How the fitness industry can deal with churn
Click here to listen on Apple Podcasts
Click here to listen on Spotify
Behind the microphones:
Richard Sale CEO, Digital Fitness Division at The Original Fit Factory:
https://www.linkedin.com/in/richard-sale-3ba49a37
Michael Smink, Strategic Growth Lead EMEA, Chargebee:
https://www.linkedin.com/in/michael-smink
Katie Searles, Editor, InternetRetailing and DeliveryX:
https://www.linkedin.com/in/katie-searles-522451132
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