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Poland’s Allegro expands delivery membership programme


Allegro is set to invest around €230 million in its business this year, with a particular focus on scaling up its delivery membership programme.
Allegro Smart!, the retailer’s subscription service, is priced at either around €2 per month or €11 per year and offers unlimited free home or click and collect deliveries. Allegro says it saved customers over €100 million in delivery costs during 2019.

The new investment will allow Allegro to expand its network of collection points. It will also add delivery tracking and introduce an automated returns process.

Sellers will also gain access to new tools to analyse, optimise and manage deliveries.

Part of the sum will also go on developing new analytics and personalisation technologies.

Allegro president Francois Nuyts said: “In 2020, we will continue to focus on investments that improve the customer’s shopping experience and provide Allegro sellers with excellent conditions for developing their business.

“We intend to invest PLN 1 billion in our platform, among others, in deliveries, development of the Allegro Smart! Service, increase of website visits, search and UX, customer service as well as tools supporting sellers.

“With its development, the contribution of the Allegro ecosystem to the Polish economy is also becoming greater. In 2019, together with our sellers and business partners, we contributed to the increase in Polish GDP by PLN 13 billion. Allegro paid taxes in the amount of PLN 0.5 billion, which is equivalent to 70% of annual public budget expenditure on housing.”

Allegro is the 100th most visited website in the world, according to Ahrefs.

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