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Poundland doubles size of online trial to reach one in nine UK residents

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Poundland says that around one in nine UK residents are now able to buy from it online after the discount retailer doubled the size of its pilot online delivery service. The service, which operates from Poundland’s online fulfilment centre in Cannock, Staffordshire, from today extends further across the Midlands and into South Yorkshire. 

Midlands shoppers with Nottingham, Leicester, Coventry and Telford postcodes and South Yorkshire shoppers with Sheffield postcodes can now order from Poundland online. That adds to the area already covered following two previous expansions to shoppers in Birmingham, Walsall, Stoke-on-Trent, Derby and Wolverhampton. That means today the online delivery service is available to more than 7m shoppers – or around a ninth of the UK’s population. 

A range of more than 3,000 items including groceries, clothing, gardening, entertainment, homewares, health, beauty and pet products are now available now available for home delivery, via Hermes, with a flat delivery charge of £4. That range now includes a small number of online exclusives, including both slimming food substitutes and candles, and is expanded from the range of 2,000 that was initially available to order online. 

Poundland retail and transformation director Austin Cooke says: “After a positive response to our initial pilot, we opened the trial to more areas in the Midlands and now we’re making another move which will take us across a big part of the Midlands and into Yorkshire.” 

The online delivery trial is part of a wider transformation at Poundland that also includes expanding its Pep & Co fashion brands to about 350 larger stores. When its online delivery service was first announced, earlier this year, Poundland said it would launch a click and collect service this year as well and also suggested it could sell via a marketplace.

Poundland was launched in Burton-on-Trent in 1990 and now sells from more than 850 shops in the UK and Republic of Ireland as well as through this delivery trial. Customers outside the current Poundland online delivery areas can register their interest online. 

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