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PrettyLittleThing latest brand to introduce returns fee

Image © PrettyLittleThing

Fashion etailer PrettyLittleThing has updated its returns policy, and will now charge UK customers £1.99 – which will be deducted from a customer’s refund on a product’s return.

The Boohoo-owned site plans to increase the reverse logistics charge for US customers to $4, €5 across Europe and in New Zealand returns will cost 14.99 NZD.

Boohoo first introduced a reverse logistics fee in July 2022, not long after Zara set the precedent of taking a charge from the customer’s refund. The fashion group had previously cited return numbers for a drop in revenue, and the move to charge is part of its wider sustainability efforts.

A company profile in the soon-to-be-published RetailX UK Fashion 2024 report tracks how Boohoo has, in the past, been criticised for its environmental impact. The company was one of only two (alongside H&M) of 15 of the UK’s largest fashion retailers invited and which actually shared evidence in person at a UK Environmental Audit Committee meeting in May 2024

The evidence hearing asked retailers in the fashion industry to share the steps they have taken to reduce their environmental impact since a 2019 report.  

In March, Boohoo also agreed to stricter controls around its eco claims, setting out clearly what products qualify for its eco ranges and giving precise information as to why certain fabrics count as sustainable. Boohoo will provide regular updates to the UK’s Competition and Markets Authority (CMA) on what it is doing in this regard.

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